It is based in 36, Mahon Point Shopping Centre, Link Road, Mahon, County Cork, Ireland.
Life Style Sports is one of the biggest sports retailers in Ireland, with 46 outlets spread across the country. It also operates a number of online stores.
Nike
Nike is a world-renowned brand that designs, manufactures, and markets athletic footwear, apparel, and accessories. The company sells its products through a number of channels, including physical retail stores, online/print/TV advertising, brand events, and sponsorships of athletes and professional or college sports teams.
The company’s focus on innovation and design has contributed to its worldwide popularity. Its core value propositions are accessibility, innovation, customization, and brand/status.
The company maintains a robust technology platform that includes a series of apps and AI-based algorithms for shoe recommendations and personalized workouts. It also uses social media to build brand communities around their product lines and engage with customers. It recently announced plans to expand its small-format fleet of stores and introduce a subscription service for kids. It also strives to eliminate hazardous chemicals from its supply chain.
Adidas
Adidas is one of the biggest brands in the sports industry and it focuses on offering its customers top quality products. It also invests in research and innovation to offer a wider range of products and to maintain its popularity.
Its marketing strategy is very effective and it uses a perfect mix of promotion, advertisements, and digital technology to boost its sales. It also sponsors international sporting events to advertise to sports lovers and fanatics across the globe.
The brand aims to double sales in the running category by 2020, while it has invested significantly in new materials and innovation, including BOOST technology. It also continues to lead in sustainability through Parley For the Ocean and the ‘Run for the Future’ initiative.
Under Armour
Under Armour is a leading manufacturer and distributor of performance sportswear, footwear, and accessories
Under Armour products are designed to help athletes improve their performance, reduce injury and maximize recovery. Its product offerings include t-shirts, pants, shorts, jerseys, shoes, cleats, and other apparel.
In recent years, Under Armour has transitioned from a product-led strategy to one focused on providing consumers with products and apps that can help them reach their fitness goals.
Under Armour has also been a leader in developing technology-connected footwear and digital fitness applications. Under Armour Chief Experience Officer Paul Fipps told analysts in July that the company has seen year-to-date activations of its technology-connected footwear double compared with the previous year period.
Reebok
Reebok is an American-inspired global brand that embodies fitness and inspires people to be their best. Its focus consumers are Game Changers, people who don’t shy away from taking risks and looking for new ways to explore their edges in fitness and in life.
The company recently unified its brand under one logo and wordmark across Classics and Sport to connect fitness, fashion and pop culture in one powerful Reebok voice. This evolution allows the brand to truly separate itself from the pack with bold product, personalities and moments.
The brand’s rebranding also focuses on leveraging its heritage and brand DNA to drive innovative product that authenticates its position in fitness and in communities around the world. Its products are inspired by the athletes and communities that Reebok supports, while blending fitness looks with trend-right lifestyle styles.
New Balance
With a company history of more than 100 years, New Balance is one of the oldest and most trusted sportswear brands. Whether it’s a pair of running shoes or apparel, their products combine leading performance with iconic styles that stand out in the crowd.
With an eye for the newest trends, New Balance designs shoes that are not only comfortable and stylish, but also lightweight and durable. This makes them a great choice for athletes and casual sneakerheads alike.
